How to be a Responsible Tourist (Simple Guide)

Water market responsible tourism

[3 min read]

In our previous blog article “Responsible Tourism in Chiang Mai”, we discussed what responsible tourism is and the main aspects that you should be aware of as a traveler.

In this article, we’ll be giving some simple tips and guidelines that you can easily put to use to become a more responsible tourist or traveler for your next trip.

Simple Rules

  1. Being aware of your choices is the most important rule. If you know how your actions can affect the host community, then you can choose not to contribute to the negative effects.
  2. Secondly, do the research yourself. This way you are in control of the activities you choose and you can gather as much as information as necessary. This goes hand in hand with the first rule.
  3. We understand that some might prefer to have professionals plan their trip, if so, choose travel agencies who promote responsible and sustainable tourism with the goal of helping locals earn their living. If you’re not sure, just ask them directly!
  4. Choose local, independent accommodations rather than 5-star hotels, even if it means sacrificing a few modern comforts. (More often than not, there will be alternatives that provide just as much modern comforts as a 5-star hotel.) Besides, you’ll have a much more unique and memorable experience!
  5. Eat at local restaurants. Every place has their local eateries.
  6. Book activities that are eco-friendly, culturally sensitive, and employ locals!

Responsible Tourism in Chiang Mai

It is not difficult to be a responsible tourist in Chiang Mai. Since Chiang Mai has been a travel hot spot for many years, there are many local businesses that cater to tourists, whether it be accommodations like bed and breakfast and small hotels or food and drink cafes and coffee shops.

The province has also been thriving even before the tourism boom. There are many authentic, cultural places to visit like museums, historical sites, temples, and nature sites. You will not be out of choices for what to do when you’re in Chiang Mai, and it won’t be hard to differentiate between responsible tourism activities and the rest.

Just look for signs about the nature of the business. The easiest is to see if they are a family-run business or not. Simply ask about the history or the origin of the place.

Look at the scale of the business. It’s often easy to tell a business apart by its size.

You can also observe the employees. How many are there? How do they interact? There is usually a difference between employees of a small, local business and a big, commercialized business. However, there are also local-owned independent hotels that train their staff to interact just like a five-star hotel.

How does Baan Orapin support responsible tourism?

Baan Orapin support responsible tourism in many ways.

In the environmental aspect, we’ve always had sustainability in mind. We always choose reusable materials over plastic when possible. We use glass water bottles and reusable plastic water bottles (not the same as normal plastic water bottles). Our bathroom amenities are also reusable bottles. We use electrical appliances that have energy-saving standards, including light bulbs and air conditioners.

We employ local and hill tribe villagers who come to Chiang Mai city to find jobs, teaching them the necessary skillset to perform their duties to a high standard.

We source materials such as furnitures, decorations, and ingredients from small, local businesses while ensuring the materials are as high quality or better than typical mass manufactured items.

We hope this simple guide gave you some useful information on how to be a more responsible traveler wherever you go! We really believe it’s well worth the effort to know you’re helping the community that you’re traveling to and create memorable experiences with the locals along the way!

Responsible Tourism in Chiang Mai

Responsible Tourism

[5 min read]

What is Responsible Tourism?

Responsible tourism is about making places better for locals to live in and others to visit.

The European Alliance for Responsible Tourism and Hospitality (EARTH) states:

“Responsible tourism complies with the principles of social and economic justice and exerts full respect towards the environment and its cultures. It recognizes the centrality of the local host community and its right to act as a protagonist in developing a sustainable and responsible tourism. Responsible tourism actuates to foster a positive interaction between the tourist industry, the local communities and the travelers”.

Put simply, responsible tourism takes into account the effects and implications of touristic activities. It does not only aim to minimize and eliminate negative effects of these activities, but to foster and develop positive ones between the local communities and the tourists.

These effects can be grouped into three main categories; economical, socio-cultural, and environmental.

Economic Aspect of Responsible Tourism

The economic aspect is obvious. If you recount how you spend your money on your recent annual vacation, or the last family holiday, you can see where your money went.

If the money ends up with the local communities, then you’re already partaking in responsible tourism. If, however, it went to large brands, then you can be sure the local communities are not receiving any.

How do you know if the local communities are benefiting from your consumer choices as a traveler?

This can be answered by asking yourself some questions. How did you plan your trip? Did you use a travel agency with their own network? Did you search for local activities and tours run by local people? Did you eat at local restaurants or in hotels and shopping malls? Did you stay at a five-star chain hotel or a small, independent hotel bed & breakfast?

By answering those few questions, you can see how your actions affect the local communities in the economical aspect.

On a bigger scale, responsible tourism can promote social development by creating jobs for the local residents, redistributing income, and alleviating poverty.

Socio-Cultural Aspect of Responsible Tourism

Socio-cultural effects are more subtle. It refers to the changes in host communities’ everyday experiences, including their way of life, values, perception, and cultural products.

When foreigners enter a local community, there will be interactions between them and the locals (either direct or indirect) and interactions with the tourism industry.

These interactions can bring changes to the local value systems, which affects behavior and in turn changes the indigenous identity. The impacts occur in community and family relationships, collective traditional lifestyles, traditions, ceremonies, and morality.

Some forms of impact include commodification, staged authenticity, and standardization.

Commodification occurs when tourism turns local cultures into commodities. Such as when religious, traditional, or ethnic rituals and ceremonies are changed to conform to tourist expectation or to meet a market demand.

When a destination is “discovered’ and tourism demand emerges, the market for cultural products such as souvenirs, arts, and entertainment can influence and change local values. Sacred objects may no longer be respected when they are perceived as an item for sale.

In Thailand, the object that has been severely affected by this change in perception is the statue image of the Buddha’s head. The Buddha’s image, in whichever form, is the symbol of highest virtue, to remind people not to stray from the path of good and the teachings of the Buddha himself. It is not a piece of furniture or decoration. Many hotels have Buddha statues as decorations which is inappropriate.

Staged authenticity is similar. When tourism becomes a big market, locals may try to capture tourists as customers by tweaking and adapting their cultural products to satisfy the tourist’s taste. Taken literally, this can mean food recipes at restaurants are modified to please tourists. In traditional dances and shows, this can mean adding more excitement to generate interest, rather than keeping the traditional performance accurate to history.

Standardization occurs when there is tourist demand for familiar facilities. This includes hotel chains, fast-food franchises, supermarkets that sell familiar products, among other things. Although it can improve convenience and make life easier, when done excessively, it can cause local communities to lose their identity.

There are also positive socio-cultural impacts.

Positive impacts of tourism include sympathy and understanding, strengthening communities, revaluation of culture and traditions.

Through interactions between tourists and host communities, sympathy and understanding is created as people learn more about one another. This can help promote the “citizen of the world” mindset where people regardless of their race and ethnicity are willing to offer help to fellow human beings.

With opportunities created by the tourism industry, communities are strengthened, emigration is reduced, and professional training is developed.

Positive tourism can enable and promote preservation of cultural and historical traditions, which contribute to the protection of local heritage, cultures, arts and crafts. In other words, old traditions that may be overlooked (without tourism) can become valuable and preserved.

Environmental Aspect of Responsible Tourism

Environmental impact caused by tourism has been in the spotlight many times. Tourism can cause an influx of people at a scale unnatural to the environment. This can be seen clearly with snorkeling and scuba diving at coral reefs. Coral reefs have been dying at an alarming rate partly due to unregulated tourist activities. Some destinations have limits on when they allow tourists and when they close for environmental rehabilitation, but it is not enough to reverse the negative effects of tourism on the environment. Promoting responsible tourism is a solution that can remedy these issues for the long term.

Wildlife is also affected by tourism. One case that we’ve discussed before is elephant tourism in Thailand. If you haven’t read our article, be sure to check it out if you want a deeper insight specific to elephant tourism in Thailand. Other animals are also affected, sometimes indirectly — clearing forests to build infrastructure to support the economic growth facilitated by tourism.


Tourism is an effective tool that can radically boost growth for a region that might be lacking development. However, it must be done correctly to preserve a region’s identity and culture, while creating opportunities for a better future for both locals and tourists.

Responsible tourism is a simple principle that is vital in helping a destination achieve its growth optimally. With the knowledge given above, anyone can put these principles to use and travel responsibly.

Elephants in Thailand’s History and Culture

Solo Elephant in the Forest

[2 min read]

If you’ve ever traveled to Thailand, there’s no doubt that you would’ve seen the Thai elephant at some point or another during your Thailand trip, whether it be a real, living elephant, a drawing of an elephant, a photograph of an elephant, or the elephant’s image on some type of canvas such as wood carving or fabric.

You can probably guess that Thai elephants have significant meaning and value to the Thai people. But you might not realize how important elephants are to Thailand’s history and culture, which is why, in this post, we will be giving a brief history and the cultural background of Thai elephants.

Elephant in History

Elephants are majestical creatures that have always been closely tied with Thailand’s (formerly Kingdom of Siam) history. From 1820 to 1917, throughout 3 flag designs, the Kingdom of Siam’s flag was symbolized with an elephant.

Elephants are highly respected as they are considered to be the king’s animal. Elephants are used in royal ceremonies as they are considered virtuous creatures. They are dressed elegantly with luxurious ornaments that reflect their appropriate rank, like different uniforms in an army. The most revered kind of elephant is the white elephant because it is extremely rare, so they are used for royal duties. Because of its rarity, a king’s status is also determined by the number of white elephants in his possession.

In war, elephants were ridden by high-ranking military officers to go into battle. The elephant rider uses a weapon called “Khor Ngao” which is a blade attached to a long hilt, with a shorter blade attached perpendicular to it. The elephant uses its tusks to suppress the other elephant during battle to allow its rider an opening to slash the weapon across the other rider. The elephant’s feet are vulnerable. An attack at the elephant’s foot can cause it to fall, endangering the rider. Because of this, there are guards assigned to protect each one of the elephant’s feet.

Elephants were also used in transportation such as carrying logs because of their strength and endurance.

Elephant in Culture

The elephant is so important that it is widely symbolized in Chiang Mai’s and the Northern region’s art and culture. Elephants can be seen in many drawings and paintings. You can see hundreds of elephant drawings at the walking street in Chiang Mai by Thai artists who are often drawing it right there on the street, as people walk by.

Elephant images are carved in wood murals and all kinds of furnitures. They are made into statues of all sizes. Elephant keychains are  very popular as souvenirs to buy from Chiang Mai. Of course, there’s also the infamous tourist elephant pants that are very affordable and perfect for the sunny, tropical weather of Thailand.

Elephants are highly revered in the northern region. They are the symbol of the north. Chiang Mai University’s symbol is a white elephant holding a torch and walking forward, against a backdrop of the color purple. The stepping of the elephant symbolizes moving forward, never stopping or staying still, continuously progressing. The torch symbolizes wisdom and intelligence that lights the way.

We hope this gives you some context about Thai elephants so that the next time you’re visiting Thailand, you can understand more about why there’s so many elephants everywhere! Traveling is awesome, but we believe that in addition to enjoying the novel sights of another country, learning about its history and culture can really make your trip much more memorable!


  1. Elephant was symbolized on the Thai flag through 3 designs.
  2. Elephant is considered the king’s animal and used in royal ceremonies.
  3. White elephant is the most rare.
  4. Elephants played an important role in Thailand’s battles.
  5. Elephant is the symbol of the North.